Prospecting for IT support companies and MSPs

Who this is for

Managed service providers and IT support companies selling to businesses of roughly ten to two hundred staff — the band that has real IT problems and no IT department. Especially those who win locally and want a steady flow of conversations without a full-time salesperson.

What Prospexly finds

Real, currently operating companies with a website, a phone number, a postal address and the page they were found on. Enrichment adds headcount band, founding year and a description of what they do, which is what lets an email open on their business rather than yours.

Searches that work well here

• “Accountancy practices in Birmingham with 10 to 50 staff”
• “Solicitors within 25 km of Leeds”
• “Manufacturing companies in the West Midlands”
• “Architecture practices in Manchester”

Who it identifies

Named people in the roles that can say yes, each carrying the page they were found on. Email addresses are only ever stored when they are published; a pattern-guessed address is refused rather than generated.

• Owner
• Managing Director
• Operations Director
• Finance Director
• Practice Manager

The angle the sequence takes: The risk they are carrying: a single point of failure, an unsupported server, a compliance requirement their sector has just acquired. IT is bought when the cost of not buying it becomes visible, and the sequence makes it visible without being alarmist.

What happens automatically

1. Step 1

   Companies are found

   Grounded searches against live results, every company carrying the page it was found on. Anything that cannot be traced to a source is discarded.

2. Step 2

   The right people are identified

   The roles you name, looked up on the company's own site and the public record. Where a name has no published address, enrichment researches one and never guesses.

3. Step 3

   Addresses are verified

   Syntax, domain, mail servers, disposable providers and role accounts, before anything is sent. Undeliverable addresses are left out with the reason recorded.

4. Step 4

   The sequence is written and sent

   Each step written to the recipient from your offer and their record, threaded as a reply, and sent from your own mailbox at a pace its warmup allows.

5. Step 5

   Replies become opportunities

   A reply stops the follow-ups, opens an opportunity on your pipeline, marks the contact engaged and creates a task to answer them.

6. Step 6

   Everything lands in the CRM

   Companies, people, messages, opens, clicks and replies, on records you keep whether or not you stay on a paid plan.

On the self-serve plans you run the searches and enrol the people; on Managed the engine does every step above on a ten-minute timer and you answer the replies.

What it costs

One AI lead is one company or one contact. A search returning 10 companies with 1 contact each uses 20 leads. The Free plan includes the whole CRM and 2 AI leads a month with no card, so the first search costs nothing.

Questions from it services

Will it find businesses that already have an MSP?

Yes, and that is most of them. The email is written to the owner or operations lead about their situation, and an incumbent who is slow, expensive or about to be outgrown is the most common reason an MSP conversation starts. You can exclude companies already in your CRM, so existing clients are never contacted.

Can it target only companies of a certain size?

You set a size floor — micro, small, medium — and the engine asks for businesses at or above it and drops any it can confirm are smaller. Most businesses publish no headcount, so companies of unknown size are kept rather than discarded, and enrichment fills the band in where it can.

Does the email mention my prices?

Only if you tick a product or service from your catalogue. Then it quotes exactly that figure and nothing else. Many MSPs leave pricing out of the first touch and let the conversation get there.